POINT, founded in 1920 in Gata de Gorgos, Alicante, by Jose Pons Pedro, has evolved over a century into an internationally acclaimed outdoor furniture brand. With roots in artisan wicker weaving, POINT's journey reflects a deep passion for design, innovation, and craftsmanship. Under the vision of Juan Bautista Pons in the 1950s, the company expanded internationally, including establishing a production plant in the United States. The 1970s saw a creative surge under Gabriel Pons, modernizing rattan furniture production, followed by expansion into Asian markets in the 1980s.
Today, POINT stands as a global brand present in over 70 countries, distinguished by its aesthetic and functional design. The brand has embraced internationalization and innovative design, collaborating with renowned designers like Pepe Arcos, Lluís Vidal, and Alfonso Gallego. This collaborative approach, combined with a mastery of raw materials and a forward-thinking perspective on new materials, has positioned POINT at the forefront of outdoor furniture design. The brand's commitment to quality, innovative solutions, and adapting to evolving trends and needs underscores its legacy as a pioneer in outdoor living.