Bonaldo is an Italian company that designs and manufactures its own products since 1936. Giovanni Vittorio Bonaldo started it all out while processing metals and his son went on with the production of handmade bedsteads, beds and mattresses. Eventually, Bonaldo grew and grew further to accommodate many more pieces. Today the company focuses mainly on chairs, tables, sofas, and beds, but they also make a few accessories. Bonaldo has always been more than just a furniture house; they're also marketing geniuses.
The company interacts with the public by highlighting the dynamism and the colour of the materials while reaching worldwide attention from many potential clients, both private and corporate. Communicating the brand identity is crucial for them and it shows in the way the company uses magazines, advertisments, social networks, and other channels to engage with their audience. Bonaldo has been using high quality press campaigns ever since the '70s. These were always concentrated on artistic expression and articulate communication which are the values that Bonaldo cares about the most.