Bert Plantagie's journey began in Cuijk, Netherlands, when Johannes Smits founded 'Smits Stalen Meubelen' in 1958, initially creating camping and garden furniture. In the 1980s, the company shifted focus to specialized contract furniture for leisure and healthcare environments.
In 2000, Bert Plantagie acquired the company, steering it towards the luxury consumer market and establishing design excellence as its core principle.
This strategic shift positioned the brand as a leading name in luxury furniture across Europe and beyond.
The brand's growth has expanded from the Netherlands to Germany, Austria, and Switzerland, with a dedicated sales office in Weissenhorn, Germany, further extending its reach through select dealers committed to design excellence.
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