About Zoona
Zoona is an experienced content professional with a deep expertise in the luxury furniture sector. As the Head of Content at FCI London, she specialises in creating and curating compelling narratives that highlight the elegance, craftsmanship, and lifestyle associated with high-end interiors.
Her extensive experience in the luxury design world has given her a refined understanding of the top global furniture brands and how to present them to discerning audiences. Zoona’s ability to craft engaging content allows her to seamlessly blend storytelling with her passion for luxury interiors, ensuring that every piece and collection featured at FCI London resonates with both design enthusiasts and high-end clientele.
Fluent in multiple languages and a lover of travel, Zoona thrives in environments that require creative solutions and innovative thinking. Her work reflects her commitment to excellence, bringing together beauty and functionality in every piece of content she creates. Zoona’s dedication to luxury living and her ability to articulate the artistry behind each project make her an invaluable asset to FCI London and the broader luxury design community.
Bachelor of Science, Biotechnology
How Writers Write Fiction Course
Zoona's Technical Skills
Adobe Photoshop
Zoona is highly skilled in Adobe Photoshop, using it to craft visually engaging content for digital platforms. Her expertise includes editing high-resolution images, creating design layouts for interior concepts, and enhancing visual storytelling through precise colour correction, layering, and compositing techniques.
WordPress
Zoona is proficient in WordPress, leveraging it to publish and manage SEO-optimised content for luxury interiors and furniture brands. Her skills include formatting blog articles, implementing plugins for enhanced functionality, and ensuring content is structured for optimal readability and engagement.
Google Analytics
Zoona is experienced in using Google Analytics to track and evaluate content performance. She utilises key metrics to understand user behaviour, refine content strategy, and enhance the reach and impact of digital campaigns across web and social media platforms.
Portfolio
Zoona Sikander's Expertise
Interior Design Writing
Zoona specialises in crafting compelling, design-focused content that aligns with industry trends and brand aesthetics. Her writing showcases a deep understanding of interior styles, space planning, and luxury living, making her articles insightful, engaging, and relevant to both professionals and design-savvy audiences.
Social Media Content Creation
With a keen eye for design and storytelling, Zoona develops high-performing content strategies across platforms like Instagram, Pinterest, and Facebook. Her work not only builds visual cohesion but also drives engagement through thoughtful captions, targeted hashtags, and a consistent brand voice tailored to luxury interiors.
Luxury Furniture Expertise
Zoona’s knowledge of high-end furniture and global design brands allows her to speak the language of luxury with authenticity. She is skilled at positioning products within lifestyle narratives, highlighting craftsmanship, materials, and aesthetic value—an approach that resonates with discerning clientele and design professionals alike.
Most Popular on FCI London: Fitted Wardrobes | Luxury Designer Rugs | Luxury Sofas | Luxury Furniture Store | Luxury Interior Designers | Luxury Bedroom Furniture | Luxury Modern Chairs | Luxury Coffee Tables | Luxury Designer Kitchens | Luxury TV Units | Luxury Dining Tables | Luxury Storage Solutions | Luxury Sideboards | Luxury Stools & Bar Stools
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