Daniel Swarovski wanted to make crystal accessible to everyone, or at least give them an opportunity to own something that resembles diamonds. He wanted to create "a diamond for everyone".

So, in 1891, he patented an electric cutting machine that cuts crystal more accurately and precisely. This marked the beginning of a new era for crystal.

4 years later, Daniel Swarovski founded Swarovski in the small town of Wattens, located high up in the Alps of Austria. He chose this location because of the nearby rivers that offer great potential for producing energy needed for crystal work.

The Swarovski crystal made its way all over the world, from the couture houses in Paris to the halls of America. It even invaded the fashion world, making clothes and fashion accessories more dazzling than ever.

During the 50s, in collaboration with Christian Dior, the company developed the Aurora Borealis effect, where crystals were made more mesmerising with an opalescent finish. Items made with this particular grade of crystal made an appearance in iconic films, such as Breakfast at Tiffany’s and Diamonds are a Girl’s Best Friend. In 1962, Marilyn Monroe wore a dress covered in Swarovski crystals when she sang to the then President of the United States.

When Swarovski opened its first boutique in the 1980s, the use of crystals extended to crystal figurines and its own brand of jewels. Today, Swarovski crystals are also used in lighting fixtures. A very enlightening development.

Swarovski Expertise

One look and mastery and craftsmanship shine through every Swarovski piece on the market. Most of their products are also a result of creative collaborations with brilliant designers and minds. Swarovski also employs a creative process that can only be described as prolific. From the inspiration brief right through to the launch of a collection, every step is taken with creativity and innovation in mind.

Every piece also tells a story that is unique, yet embodies over 120 years of craftsmanship. With focus on trends and in keeping with the evolution of techniques and materials, every Swarovski product is a cut above the rest.

Swarovski Products

Swarovski crystals are more popularly associated with fashion, but its link to furniture pieces are making waves and creating that ripple effect. Its collection of premium decorative lighting are not only dazzling homes, but inspiring brilliant reactions.

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