Italian design excellence manifests through unexpected forms and materials that challenge one's preconceptions about what furniture can be. Since the late 1940s, this innovative house has built its reputation by transforming radical concepts into functional art for the home.
The brand's founder, Giulio, initially focused on traditional wooden furnishings before his son Enrico revolutionised the company's direction in the 1970s. This pivotal shift toward contemporary aesthetics created the foundation for what would become one of Italy's most forward-thinking design houses.
What truly distinguishes this collection is its commitment to discovering nascent talent. Marcel Wanders, Jasper Morrison, and Marc Newson-now household names in the design community-found early champions here. This remarkable eye for identifying visionaries before they achieve widespread recognition remains one of the brand's most impressive qualities.
The materials employed throughout the collections reflect uncompromising standards. Each piece undergoes rigorous quality control, ensuring the final product delivers both aesthetic brilliance and practical durability. Take their iconic Fronzoni '64 chair-its minimalist form belies the complexity of engineering required to achieve such apparent simplicity.
Our London showroom proudly displays select pieces from their collection. When clients enter our Marylebone space, they invariably gravitate toward these distinctive furnishings that simultaneously complement and elevate surrounding décor. Rather than dominating a room, these pieces spark conversation whilst enhancing the overall aesthetic harmony.
The manufacturing process remains firmly rooted in Italian craftsmanship whilst embracing technological innovation. This balance ensures pieces maintain their artisanal quality whilst benefiting from modern production techniques. Every curve, joint and finish receives meticulous attention from skilled hands that understand the difference between merely acceptable and genuinely exceptional.
For those seeking personalised guidance, our design consultants offer bespoke advice on incorporating these statement pieces into existing interiors. We've found these distinctive furnishings work particularly well in London homes seeking to transcend predictable design templates without sacrificing sophistication.
The S-Chair exemplifies this philosophy perfectly-its sinuous silhouette challenges conventional notions of seating whilst remaining surprisingly comfortable. Similarly, the Wooden Chair showcases how thoughtful design can transform everyday objects into artistic statements.
Visit our London showroom to experience these remarkable pieces firsthand. By appointment, our consultants provide personalised tours of our curated collection, helping you discover which pieces resonate with your unique aesthetic sensibility. After all, truly exceptional design should never merely fill space-it should elevate it.
