Have you completed another great project with a satisfied client? Here’s how to encourage them to share their positive experience with others so that you can leverage this to attract new clients and grow your business.
So, you’ve just finished an excellent design project and added another satisfied client to your list, but how can you ask them to share their experience with others? We’ve put together a few simple tips to assist you in getting great reviews and testimonials for all your hard work:
1. Don’t Waste Time
When it comes to client reviews timing is everything. That’s why it’s imperative that you ask for a review almost immediately – the sooner, the better. Remember, the client will never be happier than when their design project has been successfully completed and they are delighted with the outcome.
As you begin to wrap up the final stages of the project and the client has expressed his/her satisfaction just ask them politely if they can leave a few words to let others know about their experience by writing a quick review on your Google Business or Trustpilot page. It is also a good idea at this stage to ask them if they would mind if you used their review on your business’ website. The next point goes without saying, but to increase the chances of getting a positive review, you need to maintain a healthy and collaborative relationship with your client throughout the project. Remember, asking for a review in person is much more likely to be successful than asking for it over email or phone calls, because people lead busy lives and they forget, and then you will have to follow up (read: be bothersome) and the experience simply starts diminishing from their side. So be confident, you’ve done a great job, delivered a stellar service, now go get your review!
2. Make It Convenient
Your clients are as busy as you are, so ensure that your review submission is simple and easy. Luckily, there are several ways for your client to leave reviews or write a testimonial. One of the ways is to create a shareable shortened link from your Google My Business dashboard and email it to your client with clear instructions. Most business owners choose to send these links in their final email to their clients where they thank them for their business and request a review. You can also add some past testimonials and reviews in your email or on your website that the client can use for inspiration. Another way is to create a short survey with Google Forms wherein you ask for a rating out of 5, with 1 being awful and 5 being hero-status and two short questions about their experience with you specifically related to your professionalism and creativity – these are the two attributes prospective clients will be looking for so it’s important to gather positive data from previous clients relating to these.
3. Don’t Forget to Respond
Whether a client leaves a positive review or a negative one, you have to respond. This helps you appear to prospective clients as a brand that’s accountable and responsive – traits that clients want in an interior designer. According to a Harvard Business Review study, it can also improve your overall rating.
Reviews are usually slow when you ask for them on a personal level, but when you have an organisational level strategy, the probability of getting them increases significantly. So have a strategy in place regarding how to ask for reviews and make sure that all team members are driving this as a project closure milestone.
The good news is that you don’t need any highly specialised tools or skills to ask for a review. All you need is a strategy and the commitment to stick to it. So use these tips and start asking your clients for reviews today, you’ve put in the work now let them tell the world about it!